Smart glass taps into beer drinker's data

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A 'smart' drinking glass embedded with a microchip gathers data on drinker preferences for beverage companies, while the customer is offered perks and promotions in exchange.

TEL AVIV, ISRAEL / KIRKLARELI, TURKEY (Reuters) - A "smart" drinking glass is deemed a "win-win-win".

Beer drinkers drink from a cup with an embedded microchip in its base that links to a smartphone app and sends data back to beverage companies and consumers get product promotions in return.

Weissbeerger CEO and board member of Glassify Omer Agiv said, "The consumer orders his regular beer, he just gets it in a smart glass, it's even in the same mold, the same structure, but once he puts it next to his smartphone the magic happens because it automatically detects the smart glass and then all the data is being transmitted to the cloud and we know who he is, what's his age, what's his name, is it the first time that he's holding this brand, what's his history of consumption and then the beverage company gets this information and can interact with him in real-time."

Startup company Glassify says they could produce their hi-tech glasses for almost the same price as a regular one.

And if the customers will tell them their age, gender and preferences in return for one on the house - it could give the industry some invaluable data.

Glassify's head of product Ben Biron said, "It benefits everybody in that case. The consumer gets the content and promotions that he cares about and at the same time the brewery and the bar are able to target consumers based on the things they like, which attracts them to come to the bar more."

"The beauty is how do you crack the code to make everybody want to be monitored, this is the key and we cracked it because it's a win-win-win. Everybody is happy. It's non-intrusive, we're not trying to gamify the data in a way that will reveal something we don't want to be revealed," added Mr Agiv.

Glassify envisions a revolution in glassware worldwide where smart glasses become a commodity similar to smartphones.

The first batch is due to reach the market in North America and Europe in the first quarter of 2017.

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