How to prevent Meta from using your Instagram images in AI
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A feature of Meta’s Muse Image lets users create AI images based on people’s Instagram photos.
PHOTO: REUTERS
Eli Tan
- Meta launched an AI image generator using public Instagram photos without explicit user consent, causing privacy concerns and backlash from users.
- Users can now opt out by setting accounts to private or disabling AI reuse in Instagram settings; underage users are excluded from the feature.
- Meta plans to expand AI tools across its platforms, including upcoming AI video generation, amid ongoing privacy debates and comparisons to other companies like OpenAI.
AI generated
SEATTLE – When Meta unveiled an artificial intelligence image generator called Muse Image on July 7, it came with a feature that let users create AI images based on people’s Instagram photos.
Any adult with a public Instagram account was automatically opted in. Using the Meta AI app, the company’s standalone chatbot, other users could pull from “part or all of your published photos” to create new AI images, the company wrote in a blog post.

