‘World as we knew it has gone’: Starmer vows to protect UK industry against US tariffs

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Keir Starmer, UK prime minister, during a meeting with Mia Mottley, Barbados's prime minister, at Downing Street in London, UK, on Friday, April 4, 2025. Mottley launched the Bridgetown Initiative in 2021, pushing rich nations to do more to support developing countries struggling with the impact of climate change. Photographer: Neil Hall/EPA/Bloomberg

British PM Keir Starmer said the new world will be governed less by established rules, and more by deals and alliances.

PHOTO: BLOOMBERG

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LONDON - The “world as we knew it” is over, said British Prime Minister Keir Starmer on April 6, as the world braced itself for further fallout from the introduction of US tariffs.

US President Donald Trump’s

announcement of sweeping tariffs

on April 2 shows that “old assumptions can no longer be taken for granted”, Mr Starmer said in an op-ed in the Sunday Telegraph newspaper.

“The world as we knew it has gone,” he wrote, floating the possibility of the state stepping in to protect British businesses from the tariffs fallout.

The new world will be governed less by established rules and “more by deals and alliances”, added the Prime Minister.

The tariffs have already sent markets into a tailspin, and all eyes will be on April 7’s opening, with Mr Trump warning Americans of pain ahead.

The Republican President wrote on his Truth Social platform on April 5: “This is an economic revolution, and we will win. Hang tough, it won’t be easy, but the end result will be historic.”

Mr Trump’s 34 per cent tariff on Chinese goods is set to kick in next week, triggering Beijing’s announcement of a 34 per cent levy on US products from April 10.

The European Union and Japan are also among around 60 trading partners set to face even higher rates on April 9, raising fears of recessions in some of the world’s leading economies.

The April 2 announcement has sent countries scrambling for a response. Zimbabwe President Emmerson Mnangagwa said on April 5 that he would suspend all tariffs on goods imported from the United States after being hit with an 18 per cent levy.

State intervention

The UK has so far got off relatively lightly with a 10 per cent tariff, and Mr Starmer wrote on April 6 that the country’s response “demands the best of British virtues – cool heads, pragmatism and a clear understanding of our national interest”.

He later spoke with international leaders including European Commission president Ursula von der Leyen and German Chancellor Olaf Scholz.

Mr Starmer told them that “it would be important for the UK to strengthen its trading relationships with others across the globe”, according to a read-out of the call released by his Downing Street office.

UK luxury car manufacturer Jaguar Land Rover says it will pause shipments to the US after US President Donald Trump imposed a 25 per cent levy on imported vehicles.

PHOTO: EPA-EFE

In his op-ed, the British leader reiterated his government’s belief that “nobody wins from a trade war” and that the immediate strategy was “to keep calm and fight for the best deal”.

However, he insisted that a US trade deal will be struck only “if it is right for British business” and that “all options remain on the table” in responding to the tariffs.

The new levies mark “the most sweeping tariff hike since the Smoot-Hawley Tariff Act, the 1930 law best remembered for triggering a global trade war and deepening the Great Depression”, said the Washington-based Centre for Strategic and International Studies.

In an immediate sign of the fallout, UK luxury car manufacturer Jaguar Land Rover said on April 5 that it will “pause” shipments to the US in April as it addressed “the new trading terms”.

Recognising the shifting global economic sands, Mr Starmer said he was now prepared to use direct state intervention to protect certain sectors.

“This week, we will turbocharge plans that will improve our domestic competitiveness,” he wrote, ahead of an expected major announcement on industrial strategy.

“We stand ready to use industrial policy to help shelter British business from the storm.

“Some people may feel uncomfortable about this... but we simply cannot cling on to old sentiments when the world is turning this fast.” AFP

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