Pope Leo urges news outlets not to ‘sell out’ for clickbait

Sign up now: Get ST's newsletters delivered to your inbox

Pope Leo XIV gestures on the day of a general audience in St. Peter's Square at the Vatican, October 8, 2025. REUTERS/Yara Nardi

Pope Leo XIV described clickbait as a degrading practice.

PHOTO: REUTERS

Follow topic:

Pope Leo XIV urged global news agencies on Oct 9 never to betray their duty to telling the truth by focusing on clickbait articles, and to exercise caution in using artificial intelligence (AI) tools in their reporting.

“Communication must be freed from the misguided thinking that corrupts it... and from the degrading practice of so-called clickbait,” the Pope said. “I urge you, never sell out your authority.”

“You can act as a barrier against those who, through the ancient art of lying, seek to create divisions in order to rule by dividing,” Pope Leo told journalists attending a conference held by Minds International, a non-profit organisation that includes Reuters and other news agencies.

The first US-born Pope also thanked journalists for their work reporting in Ukraine and Gaza, and reiterated his call for the release of reporters who have been jailed for doing their jobs.

“Every day, there are reporters who put their lives at risk to inform people about what is really happening,” he said. “If today we know what is happening in Gaza, Ukraine, and every other land bloodied by bombs, we largely owe it to them.”

On the use of AI tools, Pope Leo asked reporters to fight against “junk” information and to help people recognise fact from fiction.

“We are not destined to live in a world where truth is no longer distinguishable from fiction,” he said.

“Artificial intelligence is changing the way we receive information and communicate, but who directs it, and for what purposes?” he asked.

“We must be vigilant in order to ensure that technology does not replace human beings.” REUTERS

See more on