(REUTERS) - Mexicans have found a way to hit back at fugitive drug lord Joaquin "El Chapo" Guzman. Literally.
This shop in the north-eastern Mexico city has been carefully crafting pinatas bearing Guzman's likeness, since the kingpin's brazen escape from a maximum-security prison via a tunnel. Mexico has put up a reward of 60 million pesos (S$5 million) for information leading to his arrest.
Dalton Ramirez, owner of this pinata shop, told Reuters he is simply meeting customers demands.
"The motivation is that the issue is very prominent throughout social media and because people know we make pinatas that are a little controversial, they started telling me to make one of "El Chapo". So from day one we starting to make it," said Ramirez.
The El Chapo pinata includes details like gun framed glasses, as well as a sidekick in the form of US Presidential candidate Donald Trump in a trash can. It comes after the mogul made disparaging remarks about illegal immigrants from Mexico. Not long after Guzman's escape, an aide to Trump said the presidential hopeful received a threatening tweet originating from the Mexican drug lord.
Ramirez says his pinata is all in good fun.
"We're joking about his escape, how he escaped, the versions of his escape," said Ramirez. "We're joking because he (Guzman) is also laughing at us for doing such things so we're doing this with humour. What else can we do?"
No word yet on just what has been placed inside the pinata