Smartwatch's changing face: From fashion statement to fitness device

Judging from recent smartwatch launches, including the Samsung Galaxy Watch Active2, there has been a clear shift from fashion to health and fitness.
Judging from recent smartwatch launches, including the Samsung Galaxy Watch Active2, there has been a clear shift from fashion to health and fitness.PHOTO: SAMSUNG

When the first Apple Watch was unveiled five years ago, Apple invited many fashion editors - including those of British Vogue and Fashionista - to its launch event at Cupertino.

Apple was not alone in marketing its smartwatch as a fashion statement. In the week of the Apple Watch launch, Samsung paraded its Gear S smartwatch at the New York Fashion Week as part of fashion label Diesel's Black Gold line of accessories.

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