Growing ease of access to deepfake tools a cause for concern: Experts

The tools used to create deepfakes have become more powerful in recent years. ST ILLUSTRATION: CEL GULAPA
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SINGAPORE - Last year, Spanish TV viewers were treated to never-before-seen footage of their beloved late folk singer Lola Flores encouraging them to be proud of their accents and cultural roots.

What looked like archival clips of Ms Flores, who died in 1995, were used in a new advertising campaign called Con Mucho Acento (heavily accented), produced by public relations firm Ogilvy for beer brewery Cruzcampo.

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