Data analytics helps charity to run operations more efficiently

Food from the Heart programme lead Chun Mei Qi (left) helping beneficiaries pick and redeem their food items. ST PHOTO: THADDEUS ANG
(From left) OCBC Bank's group customer analytics and decisioning vice-president Kasper Hansen and head Donand Macdonald, with Food from the Heart's senior manager in IT and facilities Timothy Lai. ST PHOTO: THADDEUS ANG
New: Gift this subscriber-only story to your friends and family

SINGAPORE - Most beneficiaries of charity organisation Food from the Heart tend to visit its food redemption minimart in Mountbatten during the first week of each month.

And those celebrating Chinese New Year are more likely to redeem treats - rather than just staple food - at that time of the year.

Already a subscriber? 

Read the full story and more at $9.90/month

Get exclusive reports and insights with more than 500 subscriber-only articles every month

Unlock these benefits

  • All subscriber-only content on ST app and straitstimes.com

  • Easy access any time via ST app on 1 mobile device

  • E-paper with 2-week archive so you won't miss out on content that matters to you

Join ST's Telegram channel and get the latest breaking news delivered to you.