Data analytics helps charity to run operations more efficiently

Food from the Heart programme lead Chun Mei Qi (left) helping beneficiaries pick and redeem their food items. ST PHOTO: THADDEUS ANG
(From left) OCBC Bank's group customer analytics and decisioning vice-president Kasper Hansen and head Donand Macdonald, with Food from the Heart's senior manager in IT and facilities Timothy Lai. ST PHOTO: THADDEUS ANG
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SINGAPORE - Most beneficiaries of charity organisation Food from the Heart tend to visit its food redemption minimart in Mountbatten during the first week of each month.

And those celebrating Chinese New Year are more likely to redeem treats - rather than just staple food - at that time of the year.

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