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Can flagship phones ring in profits?

The season for flagship launches has started and some analysts think sales of these top-tier models could bolster the declining market during the pandemic

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A queue outside the Apple store in Orchard Road on June 24, 2020.

PHOTO: ST FILE

Trevor Tan

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Ms Chee Shiao Tiing will be looking to upgrade her iPhone X when Apple's new flagship model comes out later this year.
"In these times, the smartphone is the most important gadget to have as I need it to stay connected with both my friends and clients," says the 26-year-old marketing executive.
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