LOS ANGELES - Sony Interactive Entertainment (SIE) will not be looking to reduce the price of its flagship game console PlayStation 4 (PS4) Pro.

"People are very happy with the PS4 Pro, so we do not have any plans to change the pricing," said Mr Shuhei Yoshida, president of SIE worldwide studio.

He was talking to select South-east Asia media at the sides of the Electronic Entertainment Expo (E3) 2017 gaming convention.

The newly-announced Xbox One X game console by Microsoft will be priced at $699 in Singapore, which is $100 more expensive than the PS4 Pro.

Any price reduction in PS4 Pro would have bang another nail into the coffin for Xbox One X, which is supposed to be released sometime this year.

In the past, SIE has some always pointed responses to Microsoft's console announcements. For example, back in 2013 when Microsoft announced Xbox One with no used games support and online connection required to play, SIE hit back with the exact opposite "requirements". It even cheekily released a video to illustrate how to share a used game.

But this time, SIE intended to let the games speak for themselves. During the SIE media showcase on the eve of E3 2017, it was just video trailers after video trailers of PS4-exclusive games such as God of War and Marvel's Spider-Man.

"That is the clear intention that we have," Mr Yoshida said. He felt that instead of having developers on the media showcase talking about games, it was better to just show the best of games available on PS4.

Mr Yoshida said last year SIE was very busy preparing for the launch of new gaming hardware like PS4 Pro and PS VR. But now that those are out of the way, SIE can finally concentrate on rolling out the PS4-exclusive games.

"We can focus more on the games because that is what people are looking forward to," he said.