Beauty goes high-tech: AI and AR are being used to spot imperfections on your face

A growing number of companies are tapping technologies such as artificial intelligence and augmented reality to stay ahead in the lucrative but competitive beauty market.
According to retail experts, technologies such as augmented reality and artificial intelligence can often help to make beauty products and services more personalised for the consumer.
According to retail experts, technologies such as augmented reality and artificial intelligence can often help to make beauty products and services more personalised for the consumer.ST PHOTO: SAMUEL RUBY

SINGAPORE - Ordering a product from Singapore-based skincare brand Alcheme works a little differently from the norm - the company wants your selfies.

Shoppers go on the company website, upload a make-up-free selfie, answer a few questions about their daily skin routine and wait for the company's artificial intelligence (AI) algorithms to produce individualised skin reports.

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