SINGAPORE - News and lifestyle website AsiaOne and online retailer Qoo10 have launched an online pop-up store for readers to purchase tech products at promotional prices.

From April 11 to May 13, products such as tablets, laptops, point-and-shoot cameras, DSLR cameras and smartphones will be available on the 'Shop the PCA finalists' pop-up store at www.qoo10.sg/pca2016.

These tech products were shortlisted as finalists for the AsiaOne People's Choice Awards (PCA) 2016 in six tech categories.

Into its eighth year, PCA is AsiaOne's annual initiative which gives readers the opportunity to vote for their favourite products and brands in a range of categories.

This year, the awards features 30 categories including Best Car, Best Buffet Restaurant, Best Credit Card and Best Local Attraction.

The winners for PCA 2016 will be announced at an awards ceremony at the SPH News Centre auditorium on April 21.

Although AsiaOne and Qoo10 have a longstanding partnership, this is the first time the two websites have set up an online shop for readers and customers.

This initiative is in line with AsiaOne's focus on addressing the changing consumer trends of its readers.

AsiaOne acting editor Karen Lim said: "This year, we want to turn our attention to the consumption habits of our readers and how they use technology to make purchase decisions.

"Besides this special pop-up store, I hope our readers can also benefit from some of the Qoo10 shopping deals displayed on the AsiaOne website."