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Apple was at CES 2019 without being there

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The Cupertino tech giant cheekily placed a huge billboard staring down at Las Vegas Convention Center, one of the main venues of CES, saying "What happens on your iPhone, stays on your iPhone".

ST PHOTO: TREVOR TAN

Trevor Tan

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Apple has not participated in the annual CES consumer electronics trade fair for more than a quarter of century. But despite not being there again this year, its presence was certainly felt.
The Cupertino tech giant cheekily placed a huge billboard staring down at Las Vegas Convention Center, one of the main venues of CES, saying "What happens on your iPhone, stays on your iPhone".
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