Apple was at CES 2019 without being there

The Cupertino tech giant cheekily placed a huge billboard staring down at Las Vegas Convention Center, one of the main venues of CES, saying "What happens on your iPhone, stays on your iPhone".
The Cupertino tech giant cheekily placed a huge billboard staring down at Las Vegas Convention Center, one of the main venues of CES, saying "What happens on your iPhone, stays on your iPhone".ST PHOTO: TREVOR TAN

Apple has not participated in the annual CES consumer electronics trade fair for more than a quarter of century. But despite not being there again this year, its presence was certainly felt.

The Cupertino tech giant cheekily placed a huge billboard staring down at Las Vegas Convention Center, one of the main venues of CES, saying "What happens on your iPhone, stays on your iPhone".

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