Apple is dead serious about protecting your privacy but expect some inconveniences

A woman looks at the screen of her mobile phone in front of an Apple logo outside its store in Shanghai.PHOTO: REUTERS

SAN JOSE - Cupertino tech giant Apple has always been very vocal about protecting its users' privacy, while other tech companies, such as Facebook, have been under fire recently for invasion of privacy.

This is especially so after it came to light earlier this year that political consultancy firm Cambridge Analytica's harvested the personal data of 87 million Facebook users and their friends.

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