Apple begins hiring for its Singapore store

Customers visiting an Apple shop in Nanjing, China.
Customers visiting an Apple shop in Nanjing, China.PHOTO: AFP

SINGAPORE - In the clearest indication yet that an Apple Store is coming to Singapore, the tech giant began its hiring process for new employees in the country on Saturday (Nov 14).

The Apple website lists 14 job positions for a retail store in Singapore, including Apple store leaders, business managers, Creatives and the high-profile Apple Geniuses.

According to the job description, an Apple Genius, who is in charge of manning the iconic Genius Bar, has to "maintain customers' trust in Apple as the skilled expert, troubleshooting and repairing products".

Three key qualifications were listed: Strong people skills and a knack for problem solving; an ability to maintain composure and customer focus while troubleshooting and solving technical issues; and the ability to adhere to a schedule of customer appointments.


A Creative, on the other hand, will need to share his or her knowledge with customers, irregardless of whether they're first-timers or long-term loyal customers.

They must possess a passion for education and have the knack for teaching small groups and coach multiple customers at the same time.

While Apple has yet to publicly confirm that it is establishing a brick-and-mortar store in the Republic, details of an impending store were leaked when popular gym Pure Fitness revealed in e-mails to its members that it would be shutting down its outlet at Orchard Road's Knightsbridge mall.

The new Apple Store is slated to take over the 15,000 sq ft space vacated by Pure Fitness - including other outgoing tenants in the four-storey mall - and will open next year.

Members of a popular fitness club in Singapore were told that one of its two gyms at Knightsbridge along Orchard Road will close by Dec 15 to make way possibly for the new Apple Store next year. ST PHOTO: DESMOND WEE

Singapore will be the 18th country in which Apple sets up a retail presence, after it opened two stores in the United Arab Emirates last month.