You’re being watched: Japan battles online abuse of athletes

TOKYO – Japan is fighting back against online abuse of athletes, with sports authorities warning trolls who are planning to target competitors at the Asian Games in 2026: You are being watched.

Online abuse is felt by athletes all over the world, affecting their performances and mental health, leaving them fearing for their safety and even causing them to quit their sports.

Japan is no exception and efforts are belatedly being made to tackle the problem, from having dedicated lawyers to teams monitoring social media for offensive posts.

“Even a single negative comment can cut deeply,” Japanese Olympic Committee (JOC) official Misa Chida told AFP.

“Athletes don’t want to see things like that, so a lot of them choose not to look at social media at all, and that means they miss the 99 per cent of messages that are supportive. That’s a real shame.”

The JOC official was part of a dedicated team monitoring social media at the Milan-Cortina Olympics in February.

Six staff members in Milan and 22 in Tokyo checked around the clock for posts abusing Japanese athletes, using both manual and AI searches.

They worked with Meta – owner of Instagram, Facebook and WhatsApp – and Japanese company LINE Yahoo.

The team asked social media companies to take down almost 2,000 posts, and succeeded in having nearly 600 removed.

Social media companies have often been accused of not doing enough to crack down on abuse on their platforms.

The JOC said it plans to repeat the monitoring activities during the Asian Games, which is being held in Nagoya and the wider Aichi area from Sept 19 to Oct 4.

On top of that, Asian Games organisers told AFP that they will run a wider monitoring programme aimed at protecting athletes from all participating countries.

“We now understand what kinds of comments appear on a daily basis and how they upset athletes,” said JOC official Hirofumi Takeshita.

“We’ve learnt how much energy we need to devote to this.”

‘Hope your family dies’

The JOC is not the first sporting organisation to carry out a social media monitoring programme.

The International Olympic Committee ran one in more than 35 languages at the 2024 Paris Games and there have also been similar initiatives in football and tennis.

“As awareness of these initiatives grows among athletes, staff and everyone working on the ground, that in itself contributes to a greater sense of psychological safety,” said Ms Chida.

Japan has been relatively late to the party, according to lawyer Shun Takahashi, who leads a seven-strong legal group dedicated to protecting athletes from online abuse.

Mr Takahashi says his group, founded in 2024, is a “safe haven” for athletes, many of whom feel uncomfortable talking about the issue.

“They worry that showing vulnerability might lead a coach to bench them or that others will see them as weak,” he said.

“Many athletes are raised with the idea that they must always be strong and they don’t want to be perceived otherwise.”

Mr Takahashi offered support in the case of Taiki Sekine, a professional baseball player who in 2025 took legal action against online abusers.

Sekine, who received messages such as “I hope your whole family dies in an accident”, has won several settlements and lodged criminal complaints against the worst cases.

The domestic nature of Sekine’s case made it easier to prosecute than social media abuse that crosses international borders.

Long way to go

Mr Takahashi says legal action has “a deterrent effect” on online trolls, many of whom he says are in their teens or early 20s.

“It makes them realise the risk involved,” he said.

But while Japan is now taking a proactive approach to online abuse, those involved say there is still a long way to go.

Less than a third of the posts that the JOC’s Olympic monitoring team requested to be deleted were actually taken down by social media companies.

Mr Takeshita said the tech firms were “very cooperative” but admitted their view of which posts were offensive did not always match up.

“Yes, there was a gap, but it was a gap that we were able to identify by actually doing this work,” he said.

“That’s better than having an unidentified gap that never gets bridged. Now that we know where the differences lie, we can work to close them.” AFP