For subscribers
The Business of Sport
Why S'pore-based Crypto.com spent $957m to rename Staples Center
Sign up now: Get ST's newsletters delivered to your inbox
Crypto.com CEO Kris Marszalek has led the way for his company to spend more than $1 billion on sports-related partnerships around the world.
PHOTO: CRYPTO.COM
Follow topic:
SINGAPORE - In the past nine months, Singapore-based cryptocurrency exchange platform Crypto.com has raised eyebrows by spending more than $1.4 billion in more than 10 sports-related sponsorship deals across basketball, e-sports, football, Formula One, ice hockey and mixed martial arts.
The biggest one of them all was the US$700 million (S$957 million), 20-year deal to rename Staples Center - home of one of the National Basketball Association's most storied franchises the Los Angeles Lakers as well as the Clippers - to Crypto.com Arena, which was announced on Nov 17.
