Swimming: Joseph Schooling named Hugo Boss ambassador as he turns professional

Olympic champion Joseph Schooling, who announced on March 25, 2018 that he has turned professional, is Hugo Boss’ first Singaporean ambassador. The German fashion label is also the 22-year-old swimmer’s first commercial partner.
Olympic champion Joseph Schooling, who announced on March 25, 2018 that he has turned professional, is Hugo Boss’ first Singaporean ambassador. The German fashion label is also the 22-year-old swimmer’s first commercial partner. PHOTO: HUGO BOSS
German luxury fashion brand Hugo Boss has come on board as Joseph Schooling's first commercial partner.
German luxury fashion brand Hugo Boss has come on board as Joseph Schooling's first commercial partner.PHOTO: HUGO BOSS
Joseph Schooling is Hugo Boss’ first Singaporean ambassador.
Joseph Schooling is Hugo Boss’ first Singaporean ambassador.PHOTO: HUGO BOSS
The unisex brand has developed a capsule collection in collaboration with Joseph Schooling.
The unisex brand has developed a capsule collection in collaboration with Joseph Schooling.PHOTO: HUGO BOSS
Hugo Boss will release a series of short video clips starring Joseph Schooling, with the full video to be revealed at the reopening of its store at The Shoppes at Marina Bay Sands on May 25.
Hugo Boss will release a series of short video clips starring Joseph Schooling, with the full video to be revealed at the reopening of its store at The Shoppes at Marina Bay Sands on May 25.PHOTO: HUGO BOSS

SINGAPORE - Singapore's only Olympic champion Joseph Schooling has announced that he has turned professional, after the conclusion of his final National Collegiate Athletic Association (NCAA) Division I Swimming and Diving Championships on Saturday night (March 24).

"Looking back, I would say I can be proud of my amateur career in general," said the 22-year-old, who won the 100m butterfly in a Games record of 50.39 seconds at the Rio 2016 Olympics, in a press statement yesterday.

"No doubt, as with every journey, I have had to endure some lows as well as some highs; but every experience has helped me become the person I am today."

His father Colin said: "We are aware of the intricacies that come along with being an athlete going to the next step in his career, and we believe we have the resources capable of easing the transition."

German luxury fashion brand Hugo Boss has come on board as the University of Texas (UT) senior's first commercial partner. Schooling is the brand's first Singaporean ambassador.

Other ambassadors with the fashion label include Australian actor Chris Hemsworth and Swedish professional golfer Henrik Stenson.

Hugo Boss will release a series of short video clips starring the butterfly specialist, with the full video to be revealed at the reopening of its store at The Shoppes at Marina Bay Sands on May 25. The unisex brand has developed a capsule collection in collaboration with Schooling, to be available on the same day as well.


German luxury fashion brand Hugo Boss has come on board as Joseph Schooling's first commercial partner. PHOTO: HUGO BOSS

"It is a tremendous honour to be part of such an iconic brand," Schooling said. "Being a Boss brand ambassador is significant to me because the brand's focus on quality and authenticity resonates with me on a personal level."

Hugo Boss South-East Asia managing director Steven Lam was "excited" to have the swimmer on board, saying: "As a youthful talent with a relentless drive for success, he is a perfect fit for the brand."


Joseph Schooling is Hugo Boss’ first Singaporean ambassador. PHOTO: HUGO BOSS

Product endorsements are not new to local athletes. Other Singaporean athletes who have been brand ambassadors include former footballer Fandi Ahmad, who has endorsed products from Royal Sporting House and Uncle Tobys, and swimmers Tao Li and Amanda Lim, who were ambassadors for a campaign by swimwear label Speedo.

Schooling is expected to announce more commercial partnerships in the following days. NCAA has strict rules governing the amateurism of its athletes, and forbids them, with certain exceptions, from receiving salaries or prize money that is more than the expenses incurred during competitions.


The unisex brand has developed a capsule collection in collaboration with Joseph Schooling. PHOTO: HUGO BOSS

Formerly a student at the Anglo-Chinese School (Independent), Schooling left to train and study at the Bolles School in Florida in 2009, with his parents spending more than $1 million to groom their only child.

 

Schooling was among the first recipients of the Singapore Sport Institute's Sports Excellence Scholarship in 2013, and enrolled in UT in 2014 on a scholarship.

He won the 100- and 200-yard butterfly titles at the NCAAs in 2015 and 2016. In 2017, he won a bronze in the 50-yard freestyle and finished second in the 100-yard fly.

On Sunday, Schooling closed his collegiate career with a fourth team title with the Texas Longhorns, but did not win a medal during the four-day meet in Minneapolis. He clocked 1min 43.34sec in the men's 200-yard fly to finish 26th in the heats, and did not make the final. His Singapore team-mate Quah Zheng Wen, 21, placed sixth (1:40.70) in the final.

Earlier in the meet, Schooling finished 13th in the 50-yard freestyle, and fourth in the 100-yard fly. He was also part of three Texas relay teams which failed to win a medal.


Hugo Boss will release a series of short video clips starring Joseph Schooling, with the full video to be revealed at the reopening of its store at The Shoppes at Marina Bay Sands on May 25. PHOTO: HUGO BOSS


Correction note: An earlier version of this article implied that actor Chris Hemsworth and golfer Henrik Stenson were no longer with the label. We are sorry for the error.