Swimming: Joseph Schooling is now Canon's brand ambassador, company continues to back Singapore Bowling too

As a Canon brand ambassador, Joseph Schooling will front the company's marketing campaigns across print and digital platforms, some alongside his parents, Colin and May.
As a Canon brand ambassador, Joseph Schooling will front the company's marketing campaigns across print and digital platforms, some alongside his parents, Colin and May.PHOTO: ST FILE

SINGAPORE - Olympic swimming champion Joseph Schooling will become the new face of imaging and optical products manufacturer Canon.

The announcement was made at the OCBC Lounge at the Singapore Sports Hub on Wednesday (July 4).

The deal is for three years and will run through until 2021.

Although both Schooling and Canon declined to reveal the value of the sponsorship, it is understood Schooling's previous endorsements - which include local bank DBS and luxury menswear brand Hugo Boss - were worth at least six figures.

As a Canon brand ambassador, the 23-year-old will front the company's marketing campaigns across print and digital platforms, some alongside his parents, Colin and May. He will also appear at Canon events.

Said Schooling: "I am very grateful for the immense support I've received since turning professional. Having partnerships with renowned brands like Canon gives me the peace of mind to train hard and focus on my career.

"Thank you to Canon for giving the local sports fraternity the much-needed support."

Canon also announced an extension to its annual partnership with the Singapore Bowling Federation, which began in 2008.

"To receive the support from a global brand like Canon is an amazing affirmation for Singapore Bowling and our team," said Singapore Bowling Federation president Jessie Phua.

"The partnership with Canon is not only a boost for our athletes and coaches, it gives our federation the courage to embark on bold and creative initiatives."

Said Melvyn Ho, senior vice-president and head of Singapore operations, Canon Singapore: "Canon has been an active patron of the sports community, and we applaud the discipline and tenacity exhibited by our local athletes.

"We are excited to renew our partnership with the Singapore Bowling Federation for the 10th year, and warmly welcome Joseph Schooling as our latest brand ambassador.

"In Joseph, we recognise and admire his vision for excellence and we wish our athletes all the best in the upcoming Asian Games."