Sporting Life: Important for local sport that Loh Kean Yew is embraced by sponsors

Singaporean shuttler Loh Kean Yew at a press conference after arriving to Changi Airport Terminal 1, 21 Dec 2021.
National shuttler Loh Kean Yew attends a press conference at Changi Airport, on Dec 21, 2021. ST PHOTO: GAVIN FOO
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He's got a smile to charm old aunties, owns a swooning following on Instagram and has the media's full attention. He has the speed of a martial artist, defends his court like a sentry and will charm you in English, Mandarin, Malay and Hokkien.

Loh Kean Yew looks like a boy, plays like a man and starts his homecoming press conference after winning the world title by disarming the room.

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