2028 Los Angeles Olympics to open ticket draw on Jan 14 with seats from US$28
Sign up now: Get the biggest sports news in your inbox
LA28's announcement comes amid backlash against high ticket prices for the 2026 World Cup.
PHOTO: REUTERS
Follow topic:
LOS ANGELES – Organisers of the 2028 Olympics said on Dec 15 that fans will be able to register starting Jan 14 for a random ticket draw covering all sports at the Los Angeles Games, with LA28 promising at least one million tickets priced at US$28 (S$36).
Registration via the LA28 tickets page will give fans a chance to secure a time slot to purchase tickets in April, with fans who are not selected automatically registered for subsequent ticket drops.
“Every sport starts at US$28 and that’s not just lip service to a couple tickets in the corner of some venue, but a meaningful number of tickets,” said Allison Katz-Mayfield, LA28’s senior vice-president of Games delivery revenue.
“We’re looking at at least a million tickets at US$28 and we’ve got about a third of our tickets under US$100.”
LA28’s announcement comes amid backlash against high ticket prices for the 2026 World Cup
Registration will be open until March 18 and there is no advantage to registering early. No purchase or payment is required to sign up for the draw.
“No matter when you go in, whether you’re the first person in or the last person in, you have the same opportunity,” Katz-Mayfield added.
She called the draw “the fairest way to ensure that the broadest number of people can get access to tickets and that no one is advantaged or disadvantaged”.
She also said that the registration process will help ensure the tickets get into the hands of fans and not brokers or bots.
Paris 2024 sold a record 12 million tickets. LA28’s registration puts it a year ahead of the timeline used for those Games and ticket sales are expected to account for about a third of LA28’s overall revenue target.
Meanwhile, ticket prices at the 2026 World Cup remain a controversial issue, with Scotland manager Steve Clarke urging fans not to rack up huge debts.
Clarke’s men qualified for the tournament for the first time since 1998 and in June will take on Haiti and Morocco near Boston before meeting five-time winners Brazil in Miami.
However, excitement has been tempered by the release of ticket prices for the tournament, which have sparked outrage among fan groups across the globe.
Tickets for Scotland’s three games range from US$180 to US$700. The cheapest tickets for the final start at more than US$4,000.
“My biggest wish is that the fans who travel everywhere, who go to all the far-flung places, can afford to get the tickets... because those supporters deserve to be there,” said Clarke on Dec 15.
“(But) some of the figures are eye-watering, if you look at them. One of my biggest wishes is that people don’t put themselves too much into debt trying to buy tickets.” REUTERS, AFP
