Joseph Schooling is being lightly coated with the paint of stardom. A little bit of foundation, a little spray on his hair. He yawns in his chair and laughs: "You never get used to make-up." His life is usually a stripped-down existence, just swimming briefs and goggles, a lonely lane and a clock. But this morning is another world and his second life.

For four hours he's like a human mannequin, changing clothes and holding poses, a man of sweat in a room of designer cool as he models Hugo Boss' autumn/winter collection. Is this fun? Perhaps. Mostly it's a champion earning a living.