Singapore Press Holdings (SPH) will launch a new monthly golf title called Swing in its three English papers beginning from this week.
The first issue of the magazine, which will feature 14-time Majors winner Tiger Woods and world No. 1 Rory McIlroy, will appear on Friday, April 3, in The New Paper, followed by The Business Times Weekend on Saturday (April 4) and The Sunday Times on Sunday (April 5).
It will carry content from the world's leading golf magazine, Golf Digest, as well as some of Singapore's best known golf writers and commentators, including ST senior correspondent Rohit Brijnath, ST associate editor Rahul Pathak, TNP veteran columnist Godfrey Robert and Golf Digest International (Asia) contributing editor Tan Ju Kuang.
Said Patrick Daniel, SPH's editor-in-chief of the English/Malay/Tamil Media Group: "Swing will be a top quality monthly special that will run in three of our papers, so that we can best serve the large group of golfers in Singapore and also those in the golf industry.
"We will also promote and organise golf events such as the BT Corporate League, now into its sixth year, to help our partners build networks and gain new friends."
The new unit called SPH Golf, which will organise this year's Business Times Corporate Golf League in July and the Singapore qualifiers for the 2015 World Amateur Golfers Championship in September, will be run by TNP's deputy editor Murali Subramaniam.
He will concurrently be general manager of SPH Golf and editor of Swing.
He said: "One of the biggest advantages that SPH Golf and Swing have is the wide readership and reach of our three English newspapers. The content in the three papers will vary to cater to their different audiences.
"We've lined up leading writers to complement the top-notch content from Golf Digest. This publication will be very different from anything else in the market."