Singapore Airlines to continue as F1 S’pore Grand Prix’s title sponsor for 4 years

SINGAPORE - Singapore Airlines (SIA) has renewed its title sponsorship of the Formula One Singapore Grand Prix for another four years till 2028, the national carrier announced on Jan 16.

SIA’s partnership with the iconic night race began in 2014 and this was extended in 2018 and 2020 for two years respectively, and another three years in 2022.

The airline’s initial partnership was believed to be worth between $10 million and $15 million annually, and reportedly $10 million a year for the next two years. The value of the later terms is not known.

The latest extension of the sponsorship will flag off during the Oct 3 to 5 race weekend at the Marina Bay Street Circuit.

SIA chief commercial officer Lee Lik Hsin said in a statement: “The Singapore Grand Prix is an important event in Singapore’s sporting and tourism calendar. It has become iconic not just for showcasing our beautiful skyline, but also for highlighting Singapore’s position as a key global hub.

“This extension underscores Singapore Airlines’ longstanding commitment to supporting the development of sports and tourism in Singapore.”

Ms Emily Prazer, Formula One’s chief commercial officer, said: “We are delighted that Singapore Airlines will continue as the title sponsor of the Formula One Singapore Airlines Singapore Grand Prix.

“Singapore has become one of the most revered grands prix on the calendar, and it is through the hard work and dedication of partners such as Singapore Airlines that we can continue to deliver such a strong event. We look forward to continuing to work with them to further elevate this event for years to come.”

Touted as the crown jewel in the F1 roster, the Singapore Grand Prix is a highlight of the Republic’s annual sporting calendar. In 2024, the 15th edition of the race won by McLaren’s Lando Norris

attracted a sold-out crowd of 269,072 fans over the three-day weekend.

The record attendance for the event was

302,000 in 2022,

before the route was amended to omit the Float @ Marina Bay – its grandstand could seat 27,000 – which made way for the construction of NS Square.

Since the inaugural edition in 2008, the Singapore Grand Prix has boosted Singapore’s economy by generating around $2 billion in incremental tourism receipts and grabbing eyeballs – over one billion viewers globally.