Lunch With Sumiko: F1 boss Chase Carey is looking for a winning formula

Engaging fans is a key driver to keeping Formula One relevant, says head honcho Chase Carey

Mr Chase Carey at the Singapore F1 last year. He believes F1 must plug in digitally, by allowing stars and players to expand their reach, as this is good for connecting and engaging fans. American Chase Carey took on the driver's seat of Formula One
American Chase Carey took on the driver's seat of Formula One after a long and distinguished career in broadcast media. He describes F1 as a sport that "truly shocks and awes". ST PHOTO: KEVIN LIM
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There's something about Chase Carey people never fail to mention and, up close, his handlebar moustache is quite a sight to behold.

It is thick, white, bushy and bristly, with each side symmetrically twisted and twirled into an impressive curl.

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