MOSCOW - Brazil great Bebeto is a member of the 1994 World Cup-winning Selecao side.

But he also made a name for himself with his gesture to celebrate the birth of his son that year, using his arms to mimic the rocking of a cradle.

It is one of the iconic images of that edition and Bebeto urged fans to also create their own moments and capture them for posterity.

He said: "The goal celebration dance for my newborn son at the 1994 World Cup was my most extraordinary moment. I look forward to Vivo Super Fans capturing and sharing the extraordinary moments of this World Cup with the world."

He and former Dutch footballer Ruud Gullit launched Vivo's My Time, My Fifa World Cup campaign in Beijing last month.

Vivo, the official smartphone sponsor of this World Cup, aims to brings fans around the world closer to the World Cup action.

Its Super Fan Photographer programme allows those selected, including media partners, fans and celebrities, special pitch-side and stadium access to capture exclusive content such as the pre-match warm-ups, to share with the world.

Vivo's Super Time project will include a series of unique music-themed activities throughout the tournament, including the Vivo Super DJ show, which will be at all 64 matches. It culminates in the Vivo Super Time moment during the official song performance at the July 15 final.