World Cup: Cost for Singaporeans to watch future tournaments likely to climb bit by bit, say experts

Fans watching the World Cup match between Australia and France at the Wildseed Bar in 2018. Fans’ reactions to the 2022 World Cup broadcast prices have been mixed. PHOTO: ST FILE
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SINGAPORE - Are Singaporeans destined to keep paying higher subscription prices at each passing edition of the World Cup? Industry experts believe so.

There may well come a tipping point, however, where the balance between the value of the World Cup rights and what can be recouped can no longer be struck.

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