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On The Ball

Women’s football is in pioneer mode, with many imbalances still to conquer

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epa10746090 Courtney Nevin of the Matildas kicks the ball while under pressure from Vicki Becho (L) of France during the 'Send Off Match' between Australia and France, ahead of the FIFA Women's World Cup 2023, at Marvel Stadium in Melbourne, Victoria, Australia, 14 July 2023.  EPA-EFE/JAMES ROSS  AUSTRALIA AND NEW ZEALAND OUT

Australia's Courtney Nevin challenging Frenchwoman Vicki Becho during a friendly on July 14. Both teams are preparing for the Fifa Women's World Cup.

PHOTO: EPA-EFE

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LONDON – It stands apart as the major football event of the year, but it was only recently that

television deals were struck to show the 2023 Women’s World Cup

within Europe’s major nations.

Though the resolution of an impasse which Fifa president Gianni Infantino said was “a slap in the face of all the great Fifa Women’s World Cup players and indeed of all women worldwide” was eventually reached, it showed the women’s key event still has a significant way to match the commercial pull of its men’s equivalent.

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