Suzuki Cup: Rolex watches, iPhones, designer bags - how Thailand's billionaire team manager motivates her players

Thailand national team manager Nualphan Lamsam (right) celebrates with captain Chanathip Songkrasin at a team bonding lucky draw during the AFF Suzuki Cup. PHOTO: COURTESY OF NUALPHAN LAMSAM
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SINGAPORE - As the saying goes, behind every successful man, there is a woman. And in the case of Thailand's national football team, that lady is their team manager Nualphan Lamsam.

Tasked to "restore the dignity" of the regional giants when she was appointed by the Football Association of Thailand in August, the billionaire heiress appears to have had an instant impact.

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