StarHub announces new annual pass for English Premier League

SINGAPORE – The hybrid model of integrating direct-to-consumer streaming services alongside live TV programmes is the future of entertainment for consumers here, which can lead to more affordable prices.

That was the assessment by StarHub’s vice-president of entertainment Yann Courqueux at a press conference on May 21, when the telco introduced an annual pass for English Premier League (EPL) games next season.

The announcement came two days after the EPL unveiled its own subscription options and pricing for the Premier League + for viewers in Singapore, its first direct-to-fans streaming service worldwide.

Courqueux, who was flanked by former EPL stars Nemanja Vidic and Joe Cole during the press conference at the Malayan Settlement restaurant, believes that the Premier League’s streaming service complements StarHub’s offering “very well”.

StarHub’s Premier + Annual pass is priced at $238 for existing subscribers and $380 for new customers. This 12-month subscription to watch the English top-flight competition will launch on June 1.

A stand-alone StarHub Premier + pack currently costs $40.74 a month, with existing customers paying only $25.46.

For StarHub Fibre TV customers, the price for the Premier Pack is $69.90. Under the cross-carriage arrangement, Singtel TV customers also pay $69.90.

When The Straits Times asked Courqueux on the perception that StarHub is competing with the Premier League, he said: “There’s been a lot of misperception.

“We have a hybrid product that we launched six years ago, where you view the live channels and the OTT (over-the-top streaming), and both complement each other.

“There are categories of people who are very attached to just the live TV screening and a lot of people who also wanted to have the application experience. But the best is actually to merge these two together, right?

“So when we approached the Premier League, we explained that the best way to experience the content is to offer this choice, so we worked towards that plan.

“So it’s not Premier League imposing that on us, it’s almost like the opposite.

“I’m personally convinced this is the model in the future where we collaborate to enhance the experience.”

He added that they have been “innovating a lot over these years to enhance the experience”, but also need to recognise that the Premier League + app brings much more.

Among the telco’s current app offerings on its StarHub TV+ are Netflix, Disney+, Prime Video and HBO Max. For the 2026-27 EPL season, which kicks off on Aug 22, the Premier League + app will be integrated into StarHub’s platforms.

It will allow fans here to watch all 380 Premier League matches, as well as FA Cup games and the Community Shield across mobile devices, laptops and TVs.

Currently, viewers can watch FA Cup matches on StarHub only if they subscribe to another package.

The Premier League + app will feature multi-camera viewing options, real-time data overlays, personalised team hubs, highlights, full replays, a 24/7 channel produced by Premier League Studios and streaming in up to 4K where supported.

Three subscription options will be available.

There is a 24-hour pass, priced at $16, which gives access to all live and on-demand content for the period. This is available on mobile and laptop only.

There is also a $44 monthly pass with “rolling access” – which is automatically renewed every month, with the flexibility to cancel at any time – and an annual pass at $399, offering 12 months of access at a discounted rate.

Courqueux felt that the collaboration between StarHub and EPL has enhanced the viewing experience.

“If you look at the pricing from StarHub by packaging this with our other products and so forth, we create bundles and products, which makes it more affordable,” he said.

“This collaboration is about enhancing the reach and the experience. Fans subscribing through StarHub, they have a nice deal, they have access – free of charge – to the app so that they have a better experience.”

Courqueux also believes the Premier League + app offers depth, while the StarHub’s offering brings breadth.

He added: “With the Premier League + app, the fans can go very deep... with a lot of additional content.

“With the StarHub app, they go very wide because they can enjoy... the European competitions and the other sports, Formula One, tennis and golf, and so forth.”

StarHub is the Premier League’s long-term broadcast partner in Singapore through a six-year agreement, which started from the 2022-23 season.

The 2025-26 EPL season will conclude on May 24 and the telco will be hosting the StarHub WatchParty: Premier League Final Day at Clarke Quay, featuring live screenings of all 10 matches.

Former Chelsea and Liverpool midfielder Cole and Red Devils legend Vidic will make an appearance at the event. Interested fans can register at starhub.com/personal/bundles/watchparty.html