BOGOTA – In football-mad South America, where love for the game transcends social class, watching stars like Lionel Messi play has become inaccessible to most as ticket prices go sky high.
During the September qualifying round for the 2026 World Cup, ardent fans across the continent grumbled over the cost of seeing their favourite team play.
“In my case it is impossible” to afford a ticket. “One can’t enjoy it,” said Pablo Gonzalez, 49, a university maintenance worker in Colombia’s Barranquilla, where his country will play Uruguay on Thursday.
The average ticket price for the match is US$102 (S$139), in a country where the minimum monthly wage is US$270.
According to an AFP tally, the tickets are the second-highest in the region for the qualifiers.
In Argentina, the 2022 World Cup champions, fans hoping to see Messi were left disappointed after the football federation set ticket prices for Thursday’s match against Paraguay at an average of US$120.
The country is battling annual inflation of 120 per cent and poverty levels of 40 per cent.
Argentina’s football federation has introduced a subscription programme giving preferential access to match tickets. The “Gold” category costs US$14,000 for a three-year pass with a slew of benefits.
Even Argentina coach Lionel Scaloni commented on how much it had cost him to buy tickets for his whole family.
“It cost me a lot, like everyone else. But who am I to set the price of tickets? If it was up to me, let people go for free,” he told a press conference.
“What can I do? I can’t do anything about it.”
Some prices are making “something popular like football exclusive”, fan Candela Thompson complained to state news agency Telam.
In Brazil, prices have shot up over the past month, with tickets going from an average of US$63 to US$97 for Thursday’s match against Venezuela in Cuiaba.
Chilean captain Arturo Vidal, considered a footballer of the people due to his humble background, has also complained.
“Tickets are expensive. I have already told the president (of the football association) to lower them a bit, we need a full stadium,” he said on social media, before a match against Colombia in September.
According to the Chilean media, unlike in previous qualifiers, it took several days for tickets to sell out.
In Uruguay, the football authorities admitted they had erred after high prices left thousands of seats empty for a match against Chile in September.
“We made a mistake,” said FA president Ignacio Alonso to local media.
“The proof is that the stadium should have sold 40,000 tickets, and only sold about 31,500.”
After the “rejection of the prices”, he lowered ticket costs slightly.
The cheapest spots for a match against Brazil next Tuesday are now going for US$22, US$3 cheaper less than the previous game. AFP
