Netflix clinch ‘landmark’ deal to show 2027 and 2031 Women’s World Cups
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Netflix has the exclusive rights to broadcast the 2027 Women’s World Cup in Brazil.
PHOTO: REUTERS
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PARIS - Netflix has taken its latest step into broadcasting live sports by agreeing a deal with Fifa for exclusive rights in the United States to show the 2027 and 2031 Women’s World Cups, it was announced on Dec 20.
World football’s governing body did not say how much the deal was worth for the tournaments, although Fifa president Gianni Infantino said in a statement that the “agreement sends a strong message about the real value of the Women’s World Cup and the global women’s game”.
The streaming service will also produce a documentary series on women’s football in the build-up to both tournaments.
The 2027 edition will take place in Brazil from June 24 to July 25, while the host of the 2031 competition will be decided at a later date.
Fifa said the agreement for the US included Puerto Rico and covered all languages.
“This is a landmark moment for sports media rights,” added Infantino.
Netflix has already made inroads into sports by producing hit documentary series on the likes of Formula One, cycling, tennis, rugby and athletics.
However, it is a relative newcomer to streaming live sporting events, although it did show boxing in November, with the fight between former world heavyweight champion Mike Tyson and ex-YouTuber Jake Paul.
Netflix will also broadcast two NFL games for the first time in 2024 on Christmas Day. AFP
