Jurgen Klopp’s surprising move to Red Bull sparks backlash among German fans

BERLIN – Jurgen Klopp’s decision to join Red Bull as their Global Head of Soccer has sparked strong reactions from many German fans.

Klopp, who once embodied the romantic ideals of football by coaching underdogs Mainz 05 to the first division, reviving a struggling Borussia Dortmund and restoring glory to Liverpool, is now seen as switching allegiances.

For years, Red Bull has faced criticism from fans worried about the increasing commercialisation of the sport they love.

Klopp, to many, represented a guardian of traditional football values, a hard-working, authentic figure who connected with the crowd.

Now, at 57, the former Liverpool boss has returned to the football scene in a surprising new role, and has faced ridicule and criticism.

Fans’ frustration is understandable, as Klopp’s career has seemed to stand in contrast to what a company like Red Bull represents, at least from their perspective. “I’ve lost my faith in football,” one fan wrote.

Some accused him of selling out and declared that football had “died” with his decision. Critics believe Klopp has tarnished his reputation and undermined his impressive career.

The German has previously been critical of the multi-club ownership model – Red Bull owns teams in Germany, Austria, Brazil and the United States.

However, football figures like Dortmund chief executive officer Hans-Joachim Watzke and former player and pundit Jan Age Fjortoft have defended Klopp’s move.

Fjortoft called Klopp a gift to football and “the best possible ambassador”. He added that Klopp’s charisma will have a broad impact on the sport.

While Klopp’s decision may be unexpected, he appears ready to explore new territory in football. According to reports, his contract includes an exit clause for the German national team, leaving open the possibility of him becoming coach one day, should Julian Nagelsmann step down.

Meanwhile, Red Bull has been linked with a takeover bid for French second-division side Paris FC. Bernard Arnault’s family is nearing the purchase of a majority stake, investing alongside Red Bull, as the billionaire clan diversifies into sports, people familiar with the matter said.

Under the terms discussed, the Arnault family, who control luxury group LVMH, will initially take a stake of about 55 per cent through its holding company Agache, before buying out club chairman Pierre Ferracci’s 30 per cent holding in 2027, said the people, requesting anonymity.

Red Bull will acquire a stake of about 15 per cent, they added. 

Paris FC, founded in 1972, are leading France’s Ligue 2, one step below the top tier, which is dominated by local rivals Paris Saint-Germain. XINHUA, BLOOMBERG