SINGAPORE- In order to tap into the vast number of football fans in Asia, the Spanish Primera Liga has announced the opening of an office in Singapore.
In an event on Thursday (March 23) morning at The National Gallery, LaLiga president Javier Tebas said: "Singapore is going to be the gate that will open this part of Asia to us.
"We have changed the times of our football games so it can be seen at reasonable times (by Asian audience). We want to make our fans more satisfied."
LaLiga has three other offices in Asia - in Dubai, China and India. These offices aim to use exhibition matches, player visits and grassroots development programmes to popularise the Spanish brand of football.
In Singapore alongside Tebas to promote the Spanish league as its ambassadors are Spain's badminton Olympic champion Carolina Marin and former Real Madrid players Fernando Sanz and Fernando Morientes.
Morientes said: "LaLiga is considered the best league in the world. The people of Spain take great pride in the quality of football on display and the level of competition in the league.
"I am very happy that more and more fans around Asia will get a first-hand experience of the league and what it stands for."