The Great Eastern SG50 Wishes campaign was kicked-off by former Singapore international footballer Aleksandar Duric at Jalan Besar Stadium on Friday morning.
To mark Singapore's 50th birthday, the insurance company had launched the SG50 Wishes campaign in which it promised to fulfil 50 of the most meaningful wishes and aspirations penned by the public.
For Duric, who ended his S-League career last year at the age of 44, he wanted to conduct football clinics for underprivileged children and the insurer obliged him by arranging for the Tampines Rovers assistant coach to impart his knowledge to kids from Pertapis Children's Home and Beyond Social Services. A second coaching clinic will be announced at a later date.
Duric's request is also the first wish in the campaign to be granted by Great Eastern.
Great Eastern's chief marketing officer Colin Chan said: "As a homegrown brand, Great Eastern is delighted to celebrate Singapore's 50th anniversary with our Great Eastern SG50 Wishes campaign. Public response has been encouraging, and we have received slightly over 3,000 submissions to date.
"What we would find particularly meaningful are wishes which support personal aspirations and dreams which celebrate life's great moments as well as do-good wishes which improve the lives of Singaporeans and the community. Aleksandar Duric's wish to conduct coaching clinics for needy children is one such meaningful wish."
Said Duric, a three-time S-League Player of the Year, said: "I am very happy that Great Eastern is fulfilling my SG50 wish. I have always wanted more opportunities to work with underprivileged children and teach them to learn to play and enjoy the Beautiful Game."
The former striker is known for his active involvement in good causes. In 2012, he drove a taxi for two weeks to raise funds for The Straits Times School Pocket Money Fund.
In 2011, he ran the half-marathon at the Standard Chartered Marathon Singapore alongside radio deejay Rod Monteiro and Dr Tan Swee Kheng to raise funds for Sanctuary House, which provides foster care for children. And for the past decade, he volunteered at a children's home in the eastern part of Singapore.