Asean brands that sponsor English Premier League clubs

Last week, English Premier League (EPL) club Chelsea announced a sponsorship deal with Thai energy beverage company Carabao.

The three year agreement will see Carabao's logo feature on the Blues' training kit from next season onwards.

Here are the various South-east Asian brands are making waves in English football.


Chelsea is sponsored by no less than five South-east Asian brands. PHOTO: REUTERS

The Blues lead the way in engaging Asean businesses with no less than five South-east Asian brands in their stable of sponsors.

As soon as Chelsea's managing director Christian Purslow had signed the sponsorship deal with Carabao last week, defenders John Terry and Gary Cahill happily posed with cans of the energy drink.

Jose Mourinho's side also have deals with Indonesian bank BNI Indo, Vietnamese bank VietinBank, Myanmar's Grand Royal Whisky as well as Thailand's Singha (beer). Singha also sponsors Manchester United and Leicester City.

Leicester City

Player Jamie Vardy wears the King Power logo on his uniform. PHOTO: REUTERS

Currently second in the EPL, the Foxes are owned by Thai travel retail group King Power. And the ownership has attracted sponsors from across the kingdom.

For starters, Leicester's ground was renamed King Power Stadium. In addition, Singha beer, True Corporation (telco) and the Siam Commercial Bank have all allied themselves with the EPL's surprise package, and no doubt, pumping in the money that pays Jamie Vardy's wages.


Arsenal is sponsored by Indonesian telecom Indosat. PHOTO: REUTERS

In Indonesia, you can buy prepaid phone cards with pictures of Arsenal's stars printed on it thanks to telco Indosat's deal with the Gunners.

It is also possible to download exclusive match content, news and player interviews through the Indosat network.

The company, who have 55 million subscribers, also signed similar deals with Barcelona and Inter Milan, which is owned by Indonesian tycoon Erick Thohir.


Liverpool is sponsored by Garuda Indonesia. PHOTO: AFP

Reds fans rejoiced this week when pictures emerged of club legend Steven Gerrard training with the team as he takes a post-season break from LA Galaxy.

And one might notice that Garuda Indonesia's logo appear on the Liverpool training kit sported by Gerrard and his buddies.

The Indonesian airline signed a sponsorship deal with the Reds in 2012 and last year, former Liverpool players Luis Garcia, Phil Thompson and Didi Hamann boarded Garuda's first direct flight from Europe and landed in Jakarta with a special piece of luggage that went on display in the Indonesian capital - The European Cup.