Ambitious Japan search for answers after World Cup exit

Sign up now: Get the biggest sports news in your inbox

HOUSTON, TEXAS - JUNE 29: Japan players huddle after the 1-2 loss during the FIFA World Cup 2026 Round Of 32 match between Brazil and Japan at Houston Stadium on June 29, 2026 in Houston, Texas.   Molly Darlington/Getty Images/AFP (Photo by Molly Darlington / GETTY IMAGES NORTH AMERICA / Getty Images via AFP)

Japan players huddling after their heartbreaking 2-1 loss to Brazil in the round of 32 match at Houston Stadium on June 29.

PHOTO: AFP

Japan will never win the World Cup unless football becomes the country’s No. 1 sport, midfielder Daichi Kamada warned after their heartbreaking 2-1 loss to Brazil on June 29.

Asia’s best side arrived in North America with ambitions of winning the tournament, and they were touted as outside favourites to go far.

But they were knocked out in the last 32 and have now failed to win a World Cup knockout game in five attempts.

Some of the Japan players were in tears at the end.

Football has to compete with baseball and a host of other sports in Japan and Kamada thinks that has to change if they want to progress.

“To become a country with serious ambitions of lifting the trophy, you need to have more quality and there are areas where we’re still lacking,” the Crystal Palace player said.

“We have to keep hyping up Japanese football and making it better, and I feel that if it doesn’t get to a level where it’s Japan’s national sport, we won’t be able to win it.”

Japan midfielder Kaishu Sano scored a classy solo goal after 29 minutes, following a Brazil mistake, to stun the huge numbers of fans decked out in yellow.

Carlo Ancelotti’s men hit back 11 minutes after half-time with a header from veteran Casemiro as Brazil dominated the second period.

As extra time seemed likely, Gabriel Martinelli struck in the fifth minute of stoppage time to leave Japan wondering what they have to do to join world football’s elite.

“It’s a shame we lost but if you look at the process leading up to the game and the 3½ years leading up to this World Cup, I don’t think there was anything negative or lacking or wrong,” said defender Shogo Taniguchi.

“That’s how positive and confident I was coming into this.”

Japan breezed through the Asian qualifiers and were the first team to book their place at the tournament.

They tuned up by claiming first wins over Brazil and England in friendlies but were then struck by injuries, losing key players Kaoru Mitoma, Takumi Minamino and Wataru Endo ahead of the tournament.

The Samurai Blue still impressed, drawing with the Netherlands and Sweden and beating Tunisia to finish Group F as runners-up.

Coach Hajime Moriyasu said the fact a number of players stepped in to replaced injured teammates provided a broader range of experience and boded well for the future.

“This is one of the strong points of the Japanese team,” he said. “Having more players gain such experience will contribute to the growth of football in Japan.”

Goalkeeper Zion Suzuki also said there was room to improve.

“There are still areas where we’re a little naive, and I strongly feel that we need to grow,” said the 23-year-old, who enhanced his reputation with a series of outstanding displays.

“I don’t think it was wrong to approach games against the big teams with the mindset of underdogs and I think if we keep on this path, a great view awaits us at the end.”

Japan’s next assignment is the Asian Cup, which kicks off in Saudi Arabia in January.

They have won the tournament a record four times but their last title was in 2011.

“The next tournament for us is the Asian Cup, and we will focus on winning that,” added Moriyasu, whose future with the team remains unclear after eight years in the job.

“Even if we win the Asian Cup, I don’t think it will wash away the pain of losing at the World Cup.” AFP, REUTERS

See more on