Boom in S-E Asia gaming market
Firms like Singtel and Riot Games move to tap into growing segment of mobile games
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People have turned increasingly to mobile gaming for fun and entertainment during the pandemic over the past year.
ST PHOTO: JOEL CHAN
It is hard to ignore the rapid rise of South-east Asia's mobile gaming market and industry players are keen to capitalise on the growth in the region.
Asean is one of the world's fastest growing games markets and global research firm Statista estimates that revenues for the mobile games segment in the region will reach US$3.48 billion (S$4.65 billion) this year - year-on-year growth of 16.4 per cent.
Statista also reported that the number of mobile gamers in the region, which has a population of over 670 million, is expected to hit 122.8 million this year.
Riot Games, a video game developer and publisher, is keen to expand in this region.
Yesterday, Singapore telco Singtel announced that it has partnered Riot Games South-east Asia to offer its post-paid mobile customers zero-rated gaming bundles for the latter's mobile game League of Legends: Wild Rift.
The gaming bundles, priced from $6.90 to $9.90 monthly, provide players with unlimited data-free gameplay, as well as up to $40 worth of in-game content.
In a virtual press conference yesterday, Gan Siok Hoon, Singtel's managing director of sales and marketing, consumer Singapore said: "Mobile gaming has surged in popularity in the past year as more people turned to them for fun and entertainment during the pandemic."
According to analytics firm App Annie, Singaporeans spent over US$332 million on in-app purchases in 2019, the second highest in the region for mobile game consumer spending.
Noting that 76 per cent of Singtel's customers play games on their mobile phones, Gan added that the partnership will allow users to "max out their loadout" to enhance their gameplay.
While this is the first such partnership for Riot Games, Justin Hulog, its general manager for South-east Asia, Taiwan, Hong Kong and Macau, said that it is looking to roll out similar initiatives with one of Singtel's regional associates.
The popularity of mobile game titles is also reflected in the number of viewers such events draw from South-east Asia.
123m
Mobile gamers in South-east Asia.
$443m
Singaporeans' expenditure (US$322 million) on mobile games in-app features, the second highest in South-east Asia.
Last month's Mobile Legends: Bang Bang (MLBB) M2 World Championship final attracted 3.08 million viewers, making it the fourth-most watched e-sports event in history.
Of the over three million viewers, half were Indonesian-speaking viewers, while fans from Myanmar and the Philippines made up 18 and 17 per cent of viewers respectively.
Singtel said last week it will stage its first-ever independent MLBB professional league this year.
The $100,000 tournament, presented by Singtel's PVP Esports and the game's developer Moonton, will give Singapore players more opportunities to compete.
Carlos Alimurung, One Esports chief executive officer, had said at the online All That Matters business festival in September that a trip to the Philippines had made him realise the ubiquity of smartphones in the region.
He said: "That was this realisation that I had, coming to South-east Asia - the next generation of fans are these people who want to access these sports and who are interacting with it through a mobile phone."
