Women see red over 'pink tax'

Why do women pay more than men for some products and services? What is the pink tax and how did it come about? Watch this video to find out more.
More women are seeing red over the so-called pink tax, an extra charge levied on goods and services for women that are nearly identical to those for men but marketed differently.
More women are seeing red over the so-called pink tax, an extra charge levied on goods and services for women that are nearly identical to those for men but marketed differently. PHOTO: ST FILE

Spotlight on gender-based price differentiation - not just in Singapore but across the globe

Postgraduate Natalee Ho, 25, used to think nothing of buying razors for women that came in pink or floral packaging, believing that these were specially designed to work better on her.

However, two years ago, she started using men's razors, which had similar features like the number of blades and a lubricant, and found herself spending $9 a month, rather than about $14 previously - which is more than 35 per cent less.

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A version of this article appeared in the print edition of The Sunday Times on August 05, 2018, with the headline 'Women see red over 'pink tax''. Print Edition | Subscribe