The Usual Place Podcast
Will a 10-cent refund change Singapore’s recycling behaviour?
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The Beverage Container Return Scheme launches on April 1, letting consumers reclaim their 10-cent deposits when they return drink containers marked for deposit.
Will lucky draws, monetary rewards or ‘sticks’ work when it comes to getting Singapore residents to recycle?
A new recycling initiative called the Beverage Container Return Scheme (BCRS) launches on April 1, but with household recycling rate in 2024 fell to a record low of 11 per cent, will this move the needle?
Mr Heng Li Seng, founder and director of social enterprise Green Nudge, and Associate Professor Victor Seah, director of the Behavioural Insights Centre of Excellence at the Singapore University of Social Sciences, drop by The Usual Place to help sort out our recycling woes.
Highlights (click/tap above):
3:58 Will the BCRS work?
8:10 Is a 10-cents refund is a good enough sweetener?
9:40 ‘Sticks’ to change behaviour
13:18 Transparency of recycling process
18:43 Tiong Bahru residents have enough of blue bins
20:58 Shaming others into recycling?
24:08 Recycling not so simple as before
26:58 Can recycling be sexy?
31:08 No silver bullet to get people to recycle
Host: Natasha Ann Zachariah (natashaz@sph.com.sg)
Read Natasha’s articles: https://str.sg/iSXm
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Follow Natasha on LinkedIn: https://str.sg/v6DN
Filmed by: Studio+65
Edited by: Eden Soh
Executive producer: Danson Cheong
Editorial producer: Elizabeth Law
Channel: https://str.sg/5nfm
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YouTube: https://str.sg/theusualplacepodcast


