SINGAPORE - Valentine's Day has descended upon us - a day that precedes unbelievably cheap sales on store-bought chocolates and flowers.
Online, memes and strange happenings centred around the romantic holiday have proliferated in abundance.
The Straits Times takes a look at five of these.
1. 'Surprise your wife this Valentine's Day by introducing her to your mistress!'
A purported Valentine's Day advertisement by Singapore Casket asking men to surprise their wives by introducing their mistresses to them is a prank, Singapore Casket told The Straits Times on Wednesday (Feb 14).
A photo of the supposed ad, showing a man flanked by two women, says the message is "sponsored by Singapore Casket".
The funeral company told ST that it has not filed a police report, but it has put up a statement on its Facebook page saying that it was not sponsored or posted by Singapore Casket.
"This prank message was done by someone who sabotaged our brand. Kindly ignore the message," said the spokesman.
The spokesman added that the company has not received any calls from the public about the ad.
The ad had gone viral online and was even picked up by Malaysian media.
2. Every day is Valentine's Day, says savvy Hougang police officer in meme
Hougang Neighbourhood Police Centre (NPC) put up a Valentine's Day meme warning the public against falling for online scams on Wednesday.
The meme shows a police officer receiving a text message from his lover asking why he has to work on Valentine's Day. He replies: "But but! Every day is Valentine's Day with you, love!"
For extra effect, he dabs.
The meme is accompanied by the following text: "If you are still single, ready to mingle and looking for love online... here are some tips for you! Be very careful when befriending strangers online. They may share tales of falling into hard times and ask you for money to tide over. More often than not, it is an Internet love scam."
The page then directed users to the scam alert website for more information.
3. Slide into my life: HDB says in V-Day meme
Even the Housing Board (HDB) threw themselves into the fray, by adding four memes with the text: "Happy Valentine's Day! Tag your #HDBae to show some love".
The first photo shows slides at a playground, with the text: "Slide into my life".
The second shows two sets of tiered houses in Punggol, with the words: "We make a tier-rrific pair."
"Double the fun when we are together," reads a third meme with two sets of flats facing each other. The last meme shows The Pinnacle@Duxton, and proclaims: "You are the pinnacle of my life."
4. Get hot, but not too hot: SCDF
The Singapore Civil Defence Force (SCDF) posted a photo of a man in love cooking while on the phone with his girlfriend.
"Never let your eyes leave the stove on this special day," wrote SCDF on its Facebook page. "Stop, drop and roll with your Valentina or Valentino. Happy Valentine's Day!"
5. Don't fall prey to love scams, eat love letters instead: SPF
The Singapore Police Force (SPF) posted a photo of love letters and reminded the public not to fall prey to love scams.
"Close to $37 million was lost to Internet love scams in 2017," wrote SPF. "That's worth 1.85 million bottles of love letters. Do not get trapped in the scammers' jar of hearts and get your wallet torn apart."
SPF asked those with queries to call the anti-scam helpline at 1800-722-6688