SINGAPORE - More dialect-speaking Singaporeans will get help in understanding the Pioneer Generation Package (PGP) and MediShield Life with the launch of new Teochew and Cantonese music videos.
Released online on Thursday (Aug 13), the videos were officially launched on Sunday (Aug 16) at a roadshow for residents in Ang Mo Kio, who enjoyed performances by getai artiste Lee Pei Fen and Project Superstar 2 winner Daren Tan, who sang the Teochew and Cantonese versions respectively.
The new videos follow the popular Hokkien video released last month, which has been viewed more than 1.6 million times online.
They will be broadcast on free-to-air TV from 10.30am to 12.30pm on Fridays for four weeks each, beginning this coming Friday for the Teochew video and next Friday for the Cantonese one. Malay and Tamil videos will also be released within the year.
Law and Foreign Affairs Minister K. Shanmugam, who is Member of Parliament for Nee Soon GRC, said on the sidelines of the event that the videos would complement efforts such as house-to-house visits to raise awareness about the help on offer for senior citizens, as seven in 10 who were surveyed did not understand the PGP.
"You have an extremely important package that helps every single senior citizen and they don't know about it, so we said we need to do something," he said.
The videos could help to popularise the new schemes in the heartlands, said Mr Shanmugam. "You need to find the right way of bringing it across, the right medium and the right people."
On the use of dialect, he would only say: "I think we use whatever means possible that can get through to the senior citizens."
Teban Gardens resident Lim Ah Teo, 70, said he woke up at 5am in the morning to travel to Ang Mo Kio to watch Ms Lee's performance.
"I've been listening to her sing for four years, she's friendly and warm," said the army camp lorry driver, who is a Teochew.
"The Teochew video was easy to understand and I like to listen to music," he added.