SINGAPORE - Couples can now customise the cover of The New Paper and have them distributed to guests on their wedding day.
Singapore Press Holdings Limited (SPH) on Thursday (March 9) announced the latest addition to its range of personalised print products - Personalised Newspaper Wedding Favours.
Couples can now print photos and personalised messages of appreciation to each wedding guest on the cover of The New Paper, which can be given to guests as a unique wedding favour that can be kept as a souvenir.
The exclusive copies of The New Paper can be ordered for $10 each, with a minimum order of 200 copies. They will be delivered straight to the wedding reception.
Head of Product Innovation and Pricing at SPH's Integrated Marketing Division Jerry Siah said: "Couples today are looking for more novel and unique ways to commemorate their marriage.
"Allowing people to not only customise, but personalise each copy of The New Paper is our way of empowering them to create unforgettable moments with their loved ones."
Ms Elsie Chua, chief marketing officer at SPH, said readers have used past editions of SPH's Personalised Print products for surprise marriage proposals, wedding anniversaries, birthday celebrations and more.
"The Personalised Newspaper Wedding Favours is part of our efforts to make our titles more personable. It lets our publications become an integral part of our readers' lives," she said.
The Personalised Newspaper Wedding Favours will be available at the following events and venues:
1. To Love. To Hold. To Cherish Wedding Workshop
Date: Saturday, March 11
Time: 12pm to 5pm
Venue: Grand Ballroom, Level 4, Grand Copthorne Waterfront Hotel
2. Rendezvous Hotel Singapore Wedding Showcase
Date: Sunday, March 26
Time: 12pm to 6pm
Venue: Symphony Ballroom, Level 2, Rendezvous Hotel Singapore