Members of the public will be able to go behind the scenes at Singapore Airlines' (SIA) training centre, have a meal on a grounded Airbus A-380 plane or recreate the experience of dining on board in the comfort of their homes. These new initiatives were announced by SIA yesterday, as the carrier seeks new ways to engage customers.
Here's a look at what other carriers have done to engage customers:
The Thai airline will open its flight simulators to the public. Prices start at US$381 (S$520) for two people for half an hour.
It transformed its cafeteria into an airline-themed eatery, using seats from a plane.
It has also opened its training school to let customers experience being a flight attendant for a day.
The Taiwanese carrier last month launched a sightseeing flight on a plane that featured Hello Kitty designs.
The plane took to the skies for about three hours, and flew over several sightseeing attractions.
Passengers had free Wi-Fi and enjoyed an in-flight meal created by an award-winning chef.
It took 1,000 bar carts from retired planes and stocked them with alcohol and amenities, before putting them up for sale.
A full-sized cart cost about A$1,470 (S$1,430). All carts were sold within two hours.