They found Urge to join ride-hailing market

New Singapore-based firm to take in full-time salaried drivers and offer courier services

(Clockwise from left) Mr Muhammad Shabreen Hussain, who is spearheading Urge's Malaysian business, chief liaison officer Derrick Neo, marketing officer Sayat Sherlyn Parungao and chief operating officer Kelvin Ho. The firm has a fleet of about 100 ca
(Clockwise from left) Mr Muhammad Shabreen Hussain, who is spearheading Urge's Malaysian business, chief liaison officer Derrick Neo, marketing officer Sayat Sherlyn Parungao and chief operating officer Kelvin Ho. The firm has a fleet of about 100 cars and aims to have a full launch within a month. ST PHOTO: DESMOND WEE
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A new ride-hailing firm is hoping to make its mark both in Singapore and across the Causeway.

Singapore-based Urge aims to differentiate itself from the companies that have entered the market following Uber's exit by offering not only private-hire cars, but also food delivery, logistics and courier services.

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A version of this article appeared in the print edition of The Straits Times on August 20, 2018, with the headline They found Urge to join ride-hailing market. Subscribe