ShareBikeSG finds new rules a mountain too high to climb

ShareBikeSG bicycles lined up outside bicycle shop Fixie Singapore along Geylang Lorong 40, on June 30.
ShareBikeSG bicycles lined up outside bicycle shop Fixie Singapore along Geylang Lorong 40, on June 30. ST PHOTO: ZHAKI ABDULLAH

The end of the road has come for a third bike-share operator, a home-grown outfit that entered the market just six months ago, hoping to differentiate itself from the competition by offering mountain bikes.

ShareBikeSG put the brakes on the business on Sunday. It cited difficulties in meeting new licensing requirements, which would have needed more resources in technology and manpower than it had, said the company's founder Ethan Tan.

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A version of this article appeared in the print edition of The Straits Times on July 04, 2018, with the headline 'ShareBikeSG finds new rules a mountain too high to climb'. Print Edition | Subscribe