Mercedes-Benz may be poised to sell cars directly to customers in S'pore

The direct-to-consumer sales model allows car manufactures to have better control of variables such as pricing. ST PHOTO: LIM YAOHUI
New: Gift this subscriber-only story to your friends and family

SINGAPORE - It is a direct-to-consumer sales model already rolled out elsewhere by Mercedes-Benz, but the German car manufacturer is keeping mum for now over whether it will do the same in Singapore.

The agency model, which operates online, allows car manufactures to have better control of variables such as pricing, customer service and profit margins.

Already a subscriber? 

Read the full story and more at $9.90/month

Get exclusive reports and insights with more than 500 subscriber-only articles every month

Unlock these benefits

  • All subscriber-only content on ST app and straitstimes.com

  • Easy access any time via ST app on 1 mobile device

  • E-paper with 2-week archive so you won't miss out on content that matters to you

Join ST's Telegram channel and get the latest breaking news delivered to you.