SINGAPORE - Changi Airport's popular contest, Be A Changi Millionaire, is back this year, infused with new local elements to celebrate Singapore's 50th anniversary.
This round, a set of six exclusive premiums designed by local designers Wang Shijia and Jo Soh will be offered as instant prizes, which are given out to shoppers who participate in games.
These include canvas tote bags, cosmetic pouches and foldable umbrellas which feature illustrations of Ms Wang's brand of Ang Ku Kueh Girl And Friends combined with Changi Airport's renowned gardens. Ms Wang was also the appointed designer for the official SG50 birth certificate and commemorative folder.
Changi Airport Group also announced the introduction of a seventh finalist this year, to be selected from its pool of online shoppers on the airport's e-commerce portal iShopChangi, on top of the six finalists who will be picked from its monthly draws.
One of the seven finalists, who will each win a cash prize of $5,000 and a three-night hotel stay, will go on to become the winner of the million-dollar grand prize.
In celebration of the nation's 50th birthday, Changi Airport has also decked out its four Millionaire sites as local icons of yesteryear - the dragon playground, the mobile tricycle ice-cream stall, an old movie theatre as well as the Mama Shop.
From today until Oct 31, shoppers and diners who spend a minimum of S$30 at Changi Airport's retail and F&B outlets or on iShopChangi.com are eligible to participate in the monthly finalist draw and games to win the instant prizes.
The grand draw will be held early next year.
The annual Changi Millionaire campaign began in 2010 and has seen several shoppers crowned millionaires overnight, including Singaporeans Ivan Rantung and Peh Hock Peng, who won the grand prize in 2010 and 2012 respectively.