News analysis
Are Singaporeans attaching too much status to the car?
Widespread interest in Lexus being used as taxi reveals hang-up about branded products
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Many readers and motor industry observers feel the move to use Lexus cars as taxis here will dilute the appeal of the Lexus brand.
PHOTO: TOYOTA DEUTSCHLAND
SINGAPORE – News that Lexus cars will soon be used as taxis in Singapore has received quite a lot of attention.
According to data from analytics firm Chartbeat, the article had more than 20,000 page views since it was published in The Straits Times on Wednesday – superseded in recent days only by a story on a Diet Coke sweetener being possibly carcinogenic.
