Wong Kim Hoh Meets...

They built a $150m-a-year food empire

Founders of Fei Siong Group started with just one fishball noodle stall but today has 15 brands and nearly 160 outlets

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Tan Kim Siong left school at 15. He started with just one fishball noodle stall yet with the help of his two brothers and a business partner, he created a $150m a year food empire with brands like Malaysia Boleh!, Nam Kee Pau and Encik Tan.
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It's Monday, four days before Boleh Boleh - Singapore's biggest pork-free foodcourt - opens for business on Christmas Day on the fourth floor of Clementi Mall.

The signages for the 28 food stalls, among them Petaling Street Famous Claypot Chicken Rice, Damansara Chilly Pan Mee and Penang Road's Famous Chendol, are up but workers are beavering away to make sure nothing goes awry on opening day.

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A version of this article appeared in the print edition of The Sunday Times on January 03, 2021, with the headline They built a $150m-a-year food empire. Subscribe